Automated Cold Outreach for Medium and Large Businesses
Cold outreach is one of the most direct ways to build sales pipeline and one of the easiest to get wrong. Bad lead lists, poor deliverability, generic messaging, and GDPR slip-ups are the difference between a predictable pipeline and a flagged domain. We build cold email systems for UK medium and large businesses, sending 1,000 to 5,000 emails a day, with 85–95% deliverability, full GDPR compliance, and personalisation at scale. This is a premium service for businesses with the sales capacity to handle serious pipeline.
Early client pricing available.
We are currently running pilot campaigns with a small number of partners in exchange for case study rights and preferential pricing. If you are a good fit and ready to move quickly, let us know because the first three pilot slots are at significantly reduced rates.
Is This the Right Service for Your Business?
This is for you if:
- You sell B2B to other UK corporate businesses
- Have an established sales team with capacity to follow up on 50–150+ qualified leads per month
- Have a clear ideal customer profile and proven product-market fit
- Have an average deal size of £5,000 or more
- Are looking to scale outbound from current efforts to 10x–50x current volume
This is not for you if:
- You sell to consumers (B2C)
- You are a small business or startup still refining your offer
- You sell primarily to sole traders or individual practitioners (they require prior consent under PECR)
- You do not know who your ideal customer is
If you are a small business looking for lighter-touch outreach, our automated customer messaging service may be a better starting point.
How Many Emails Can We Send?
Our infrastructure supports up to 10,000 emails per day. For most businesses, we recommend between 1,000 and 5,000 per day. For most companies that is 10 to 50 times their current outreach capacity.
Volume is not the goal. Quality of contacts, relevance of message, and reply rate is what actually drives conversion. We will recommend the right daily volume for your business based on your ideal customer profile, your sales capacity, and your goals.
How We Ensure Deliverability
Deliverability is the percentage of emails that actually land in the inbox rather than spam and is the single biggest factor in whether cold outreach works. We ensure 85–95% deliverability through a four-stage process.
Step 1 — Clean Lead Sourcing
We source leads from multiple verified lead databases and apply strict filters matched to your ideal customer profile. We do not own these databases, but we have working relationships with the best providers and know how to extract quality contacts.
Step 2 — Email Verification
Every email address passes through a verification filter that removes invalid, inactive, or high-risk addresses. Bad emails destroy sender reputation, we remove them before they get near your campaigns.
Step 3 — Your Private Lead Database
We build you a private online database that is hosted, maintained, and accessible to you, holding every verified contact for your campaigns. You own this data.
Step 4 — Personalisation at Scale
Every one of your 1,000+ daily emails is personalised to the recipient. Their company, role, industry context.
How We Handle GDPR
This is where most UK cold email services get in trouble. We do not.
In the UK, B2B cold email to corporate email addresses is legal under PECR without prior consent. UK GDPR still applies — our legal basis is legitimate interest, every email includes a clear unsubscribe option, and suppression lists are honoured strictly.
Sole traders and individual practitioners are treated as consumers under UK law and require prior consent. We do not contact these businesses without it.
Every campaign we run includes:
- Clear sender identification
- One-click unsubscribe in every email
- Immediate honouring of all opt-out requests
- A suppression list that is maintained and applied across all campaigns
- Full audit trail of consent and contact history
How Long Does It Take to Launch?
Cold email needs a 6–8 week warm-up period before you can safely send at full volume. This is not a limitation, it is what separates professional outreach from the spammers who get their domains blacklisted within a month.
Weeks 1–2
Foundation
50–100 emails/day
New inboxes begin sending low volumes. Warm-up system simulates real engagement to build sender reputation.
Weeks 3–4
Acceleration
200–500 emails/day
Volume increases as sender reputation strengthens. Early replies start coming in. Copy and targeting are refined.
Weeks 5–8
Full Volume
1,000–5,000 emails/day
System reaches full capacity. Deliverability stabilises at 85–95%. Pipeline begins to build predictably.
What warm-up actually means
Email providers like Gmail and Outlook score every sender based on reputation. New inboxes start with no reputation, sending high volumes immediately gets you flagged as spam. Warm-up is the process of slowly building that reputation by sending small volumes that look like natural human activity.
We use separate dedicated inboxes for your campaigns, never your main business inbox, so your primary email deliverability is never at risk.
Can I Skip the Warm-Up Period?
Yes. Pre-warmed inboxes are available at an additional cost. We can have you sending at full volume from day one.
Tracking and Reporting
You get a private web portal showing every campaign, every reply, and every conversion in real time. Open rates, reply rates, bounce rates, sales calls booked, all visible, all filterable, all yours. Every reply lands in your own inbox so you can respond personally.
Every reply lands in your own inbox so you can respond personally.
Pricing
The infrastructure, compliance work, and ongoing management behind cold email at scale costs significantly more than most businesses expect — and our pricing reflects the fact we deliver it properly.
Automated Cold Outreach System
£2,000 one-time setup + £3,500/month
Expected output at full volume:
- 5,000+ targeted emails per day
- 30–120 replies per week typically
- 3–24 genuinely interested prospects per day
- Full pipeline visibility through your private dashboard
Setup includes:
- Ideal customer profile workshop
- Lead database access and strict filtering
- Email verification and list hygiene
- Your own private lead database
- Multiple dedicated sending domains and inboxes
- 6-week warm-up sequence
- Copywriting and personalisation framework
- Private tracking web portal
- Full GDPR and PECR compliance configuration
Monthly management includes:
- Daily campaign monitoring and optimisation
- Weekly list refreshes with new verified contacts
- A/B testing of subject lines and copy
- Reply classification and prioritisation
- Monthly strategy review and performance reporting
- Continuous compliance monitoring and suppression management
The Economics
Annual Investment
£44,000
£2,000 setup + £3,500 × 12 months
For this to be profitable, you need:
- 1 deal/month at £5k = £60k/year — profitable
- 1 deal/month at £15k = £180k/year — exceptional
- 2 deals/month at £10k = £240k/year — transformational
If your average deal size is under £5,000, the maths rarely works. If your average deal size is £10k or more, this service typically pays for itself within the first 90 days.
Frequently Asked Questions
What response rates should I expect?
Well-targeted B2B cold outreach typically generates 2–8% reply rates, with 10–20% of those being positive. On 1,500 emails a day, that is 30–120 replies per day, with 3–24 genuinely interested prospects. Your actual numbers depend on your offer, market, and message.
Do I need my own domain?
We use dedicated sending domains that look like yours (e.g. yourcompany.co or get-yourcompany.com) to protect your main domain from any deliverability risk.
What happens if someone complains?
They are immediately added to the suppression list and never contacted again. High-risk messages are flagged before they send.
Can I write my own email copy?
You can, and we welcome input. But copy is one of the biggest determinants of success — we recommend starting with our framework and iterating from there.
Can I cancel?
Yes, rolling monthly with one month’s notice. However, we recommend committing to at least 3 months to see the system at full volume.
What if it does not work?
We agree specific KPIs for success before the project starts. If we have not hit them after 3 months, we continue working at no additional cost until we do. We earn our fee when you see results.
Ready to Scale Your Outbound?
This service is a significant investment. Before we take it on, we will have an honest conversation about whether it is the right fit for your business, what results you can realistically expect, and whether you have the sales capacity to handle the pipeline.